AMERICAN EAGLE - The Risk Being You / 3D Anamorphic Billboard Campaign / Times Square 

American Eagle / OUTFRONT Studios

American Eagle has led the charge for embracing authenticity and breaking boundaries in fashion for years. The Risk Being You Campaign will inspire younger generations to take the new school year by storm by embracing their courageously goofy side and opening their hearts to the world.

American Eagle, Outfront Studios, and Adolescent had a vision for a denim-covered carousel of free-spirited dancing jeans in the heart of Times Square. In crafting this 3D anamorphic billboard, we took the message "The Best Since 1977" to heart. Our team showcased American Eagle's signature collection. We began by crafting an oversized back pocket curtain, showing off the signature American Eagle threading as the pocket seamlessly falls to reveal the main stage.

Overall, we highlighted this concept's whimsy and uniqueness to make the vintage denim world turn heads in Times Square. This display celebrates the joy of finding comfort in your style - and your jeans!