Tourism Western Australia / 3D Anamorphic Billboard Campaign / New York City, Tokyo, Melbourne
Tourism Western Australia / The Brand Agency / Outfront Media / Clear Channel
Join us, “Walking on a Dream” together and head to the beauty that is Western Australia. It is very challenging to capture the beautiful lands, waters, and experiences to be had, but in working closely with Tourism Western Australia, the Brand Agency, and Outfront Xlabs, we did just that. In their latest “Walking on a Dream” campaign they focused on the escapism, and anamorphic 3D was a great avenue to capitalize on.
Set in a dreamscape Australia environment, the iconic Whale Shark is featured. It is a majestic creature, not threatening, so a large focus was on the swimming animation. Floating in the air, coming towards and past the screen, the calming nature instantly grabs your attention amongst the hustle and bustle of NYC, Tokyo, and Melbourne.
We had the opportunity to leverage the dreamscape creative across several screens of all sizes and dimensions across NYC and the world.
If you haven’t already booked your trip, check out below…or for just some more Western Australia highlights :)
In Development
