VISIT ORLANDO / 3D Anamorphic Billboard Campaign / Penn Station 

Razorfish / OUTFRONT Media

Where can you meet your favorite princess, swim with dolphins, and defeat Voldemort all in one day? Orlando, Florida - known for its theme parks, including Walt Disney World, Universal Studios, and SeaWorld - makes every vacation memorable and meaningful for the whole family.

Razorfish and Visit Orlando wanted to push their branding a step further in their new Unbelievably Real campaign and elevate their OOH content with 3D anamorphic billboard design. So the Adolescent team made the magic of Orlando spill out onto the streets of New York City in an eye-catching display above Penn Station.

Using the visual motif of a magical portal, we weave footage of the different attractions together, showing moments where life becomes fantastical. With larger-than-life spatial footage of iconic characters and attractions from the parks, we were able to create an engaging and immersive experience that resonated with commuters and tourists alike. From the 3D anamorphic magic portal to the exciting finish on the logo, this was a standout success in promoting Orlando as a premier vacation destination.

Invite a bit of magic into your life and Visit Orlando right here in New York City.

Brand References