WisdomTree / Commercial

Matsumoto & Kane / Bandujo Advertising + Design

WisdomTree is one of the largest and most innovative exchange-traded fund (ETF) sponsors and asset managers in the U.S. For the last decade plus, our team at Adolescent partnered with Matsumoto & Kane and Bandujo Advertising + Design to bring their commercials to life. Our mission is to illustrate WisdomTree’s latest ETF investment products in a clear, optimistic way that inspires viewers to see the potential power of their investments. WisdomTree trades the typical conservative look of an investment fund for bold, eye-catching graphics that give each spot a distinctive personality.

https://www.wisdomtree.com/

 
 

We’ve produced over 60 spots on-air and online and have even been seen on the Time Square Nasdaq screen. For the decade+ we have developed the spots, WidsomTree commercials have become iconic for their progressive visuals and trustworthy brand identity. The variety of unique animation speaks to their commitment to innovation, which has pushed WisdomTree to become one of the top investment management companies in the country. Proof that great work gets noticed.


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WisdomTree design style frame from the video featuring typography
WisdomTree SHAG design style frame from the video featuring typography
 
 
 

Some previous styles / iterations of different spots we have done for the last 10+ years.

 
WisdomTree old design style frame 11
 
WisdomTree old design style frame 10