We teamed up with MUN2 to transform them into NBC Universo and captivate new audiences with its evolution from a youth-focused, Latin pop culture channel into a more widely appealing premium Spanish-language channel. In fact, on the first day of its relaunch, NBC Universo debuted as the most-watched Hispanic cable network. We designed the transitional on-air promo brand kit and graphics to communicate the channel’s new vision. Utilized in promos for both sports and entertainment, the sophisticated metallic and filmic elements build audience excitement around NBC Universo – the most highly anticipated channel of the New Year. We continue to collaborate with Universo on the brand’s creative needs from its Latin tilted music block to the OOH print campaign.