Sony Asia


Sony Entertainment Television

We were honored when Sony Entertainment Television (Asia) approached us to develop fresh new IDs for their new “Wickedly Juicy TV” branding campaign. SET is Asia’s first English language channel devoted to a smart, modern female audience with a taste for style, humor and drama. Our Juicy Vision concept illuminates a “wicked” twist on the contemporary woman’s lifestyle. As we travel across a variety of stylized x-ray scenes, the secret contents of luxury handbags are revealed with everything from diamonds and guns to poison cocktails and decadent chocolates – indulgences that serve as metaphors for SET’s wickedly entertaining stories and guilty pleasures.