Our creative team is proud to have worked with the United Nations to create a campaign marking the ‘International Year of Forests’ (IYF). Through the concept, ‘Forest in Everyday Life’, we demonstrated how we are closely connected to, and reliant upon, forests by integrating elements from the IYF logo in the design. An illustrated leaf and pollen travel through different settings, which transform into a lush mini forest. The items eventually find a new home – as part of the IYF logo. This was shown in all major UN events including the UN General assembly.