Warby in 100 Words
Warby Parker / TIFF
Warby Parker joined forces with the Toronto International Film Festival as presenting partner, specifically for this year’s festival series about Books on Film. We were brought on to animate Warby Parker’s 100 word spot that would screen in the theater, throughout the duration of the Books on Film series. The focus was to create something snappy, witty, and of course legible as these 100 words convey the story of the company’s founding from the very beginning.