Warby in 100 Words
Warby Parker / TIFF
Warby Parker joined forces as presenting partner to this year’s Toronto International Film Festival’s Books on Film series. We were brought on to animate WP’s 100 words spot that would screen in the theater, throughout the series’ duration. The focus was to create something snappy, witty, and of course legible as these 100 words convey the very story of the company’s founding.