American Playboy: The Hugh Hefner Story / Main Title Design
Amazon / Stephen David Entertainment
We created the main title sequence for the 10 episode Amazon series American Playboy: The Hugh Hefner Story produced by Stephen David Entertainment and Alta Loma Entertainment. The series takes us beyond the covers into the daring mind of Hugh Hefner and chronicles the making of Playboy magazine into one of the world’s most recognized brands. We reflected the intrigue of Hugh Hefner by using sultry colors and accentuating curves.
For the main title, the focus was on creating a look and feel that was classy and deliberate, but 100% “Playboy”. Paying homage to iconic Playboy covers, Adolescent restaged the scenes seamlessly. The models were projected onto 3D reliefs, as a result adding dimension and subtle body gesture to make it more playful and alive. The audience follows the curves to seductive 60’s jazz music, ultimately being led to a logo reveal featuring the trailblazer himself. The main title graphics have been integrated into parts of Amazon’s overall marketing campaign.
CONCEPT DESIGN EXPLORATION
