BLOOMINGDALE’S BEST. HOLIDAY. EVER / 3D Anamorphic Billboard Campaign / Times Square 

Bloomingdale's /Outfront

Bloomingdale’s and Adolescent bring you the Best Holiday Ever for the second year in a row! Building on the success of last year’s campaign, we were stoked to have the opportunity to push the limits and inspire shoppers again for the 2023 Holiday Season. Bloomingdale’s is the premiere destination for holiday window shopping, literally. Our mission was to create one of their famous storefront window displays as 3D anamorphic on one of the largest billboards in Times Square. 

CONCEPT DESIGN DEVELOPMENT

Adolescent collaborated with Bloomingdale’s on a playful concept featuring the season’s trendiest gifts and mylar textured ornaments to cultivate a magical reality right within our display. The floating animation brought a sense of whimsy to the piece that encapsulates the holiday feeling. With this being our second collaboration with the Bloomingdale’s team, we also recreated their storefront’s iconic black marble finish to highlight the brand and play into the storefront window illusion.