DAYTONA BEACH - BEACH ON / 3D Anamorphic Billboard Campaign / Times Square, NYC

Zimmerman Agency / Daytona Beach Area Convention and Visitors Bureau / Clear Channel

At Adolescent - we got our “Beach On” and brought some Daytona Beach sunshine to Times Square NYC. In collaboration with Daytona Beach Area Convention & Visitors Bureau and the Zimmerman Agency, we developed one of the marquee pieces for their 2023 “Beach On” campaign.

Huge splashes through and over the frame, a kite surfer flying right at onlookers, and a massive dolphin jumping over the logo were just some of the highlights packed into the :15 duration. Bringing footage into a 3D anamorphic stage always has its creative challenges, so a focus was creating a stage that would maximize the unique piece of footage, as well as the dimension impact.

A write-up on the piece: Daytona Beach Tourism brought to Times Square 2023

TIMES SQUARE SCREEN

Everything needed to feel authentic Daytona Beach, down to the look of the pier, to the unique emerald blue water. We relied heavily on some custom VFX water simulations to both enhance the existing footage, and take the spatial effect over the top.

Of course - no tourism piece would be effective without calling out what you are looking at, with the massive 3D logo as big as the beach itself. See you at Daytona!