Stylish with Jenna Lyons/ Show Package
HBO MAX
Stylish with Jenna Lyons follows fashion mogul and business icon Jenna Lyons as she rebrands her life after J. Crew. Known as the “woman who dresses America,” Lyons is on a mission to help people from all walks of life find their style in interior design, fashion and beauty. Adolescent took on the task of creating a bold show package that felt clean, sophisticated and all together stylish. Wanting to keep in line with what is going on currently in Lyons’ life, the new package showed off a fresh start and new beginning as Lyons builds her business from the ground up.
EARLY CONCEPT DESIGN EXPLORATION
LOGO EXPLORATION
As we came to better understand Lyons’ thought process and eclectic taste, we decided to use a stretch condensed font combined with a Jenna preferred dymo inspired typeface. The dymo was a play off the tactile nature of her creative vision…(and more literally her love for dymo machines.) Color was a major part of Lyons’ integrated creative process. The eventual use of the black and white palette was to emphasize the colors in the content, and used to express the confidence in her creative decisions.
SHOW TEASER
INTERIOR GRAPHICS EXPLORATION
PROMO
ONLINE USAGE
