Hulu + Live TV,  Lamelo, Ja Morant  3D Anamorphic Billboard Campaign / Penn Station, Times Square 

Hulu / Deutsch LA / Big Family Table / Outfront Xlabs / Clear Channel Outdoor

Spring 2022 we wanted to bring our own hoops to MSG. We had a blast collaborating with Big Family Table and Hulu on their Hulu + Live larger than life campaign featuring LaMelo Ball and Ja Morant.

LaMelo’s creative was set around him having his own cereal brand, while Ja featured his new line of “lounge ware”. BFT came to us looking to translate this new campaign onto one of Outfront Xlabs 3D Anamorphic friendly screens and also even larger with Clear Channel in Times Square. 

We developed concepts based around being able to use features from the campaign (Hulu branding, the talent themselves, basketball, cereal, etc) and to maximize the use of the 3D space, we brought them into a money booth.

We created a custom 3D space, brought in shot footage and filled with 3D elements to give life to the booths. The campaigns are supposed to be fun, over the top, and money centric. Despite not getting to be in a money booth ourselves, we had just as much fun creating this.