JOHN WICK 4 / 3D Anamorphic Billboard Campaign / Penn Station
Lionsgate / Outfront Media
People continue to ask if John Wick is back….we can confirm he is back. Please enjoy our action-packed 3D Spatial Billboard for John Wick Chapter 04.
Working closely with Lionsgate and OUTFRONT Xlabs, we at Adolescent developed creative that would work perfectly for the Penn Station billboard. With a huge amount of foot traffic in the area, we made sure to pull in as much John Wick 4 branding as possible and feature plenty of Keanu Reeves doing what he does best, knocking people out left and right.
The concept was based around his blows causing massive damage to the walls and lights set within the 3D stage, every impact creating more destruction. We were focused in letting John Wick do his thing in the high impact edit integrated to the space, and the border paid the price.
(No walls were actually hurt in the making of this piece.) Be seeing you March 24th.
IN DEVELOPMENT
Additional concept development, considering the possibility of other content, screens, and maximum impact!
