Veterans Unified / Campaign  

NBCU

NBC Universal expanded its mission to champion diverse voices again. We’ve teamed up with their internal design team to create promotional motion graphic toolkits for heritage months such as AAPI month and Native American Heritage Month to be used across all brands. These toolkits and ad spots leave a unique mark on NBC’s content across brands and invoke thoughtfulness and action. This year, we were proud to be invited to collaborate once again and honor our country’s heroes with a Veterans Unified toolkit to champion those who serve during Military Appreciation Month.

CONCEPT DESIGN DEVELOPMENT

Inspired by the concept of a photo album, our Veteran’s Unified toolkit weaved together various hand-drawn elements, rich and bold patriotic colors, and framing devices to bring the toolkit to life with a tactile yet elevated feeling. We honored the generations of brave veterans and the lasting impact of their service on their communities and the country as a whole.