NEW YORK LOTTERY - EXTREME - MORE WINNINGS COULD BE IN YOUR HANDS / 3D Anamorphic Billboard Campaign / NYC
Rapport Impact X / New York Lottery / Big Outdoor
The New York Lottery and the Adolescent team go hand in hand once again! Rapport Impact X, McCann, and The New York Lottery came to us again to take on The Multiplier Series: a unique and humorous concept highlighting the many prizes the New York Lottery offers. Our mission was to create a visually stunning and interactive narrative in Times Square on the Big Outdoor dual screens near Port Authority that would showcase the thrill of scratching off tickets and emphasize the multiplying prizes.
Various Vantage Points
We decided to create a dual anamorphic screen in the location, utilizing the depth of the flat screen to create a 3D effect. We picked hands in the piece to reflect the different elements of NYC culture. From sports to Broadway, these hands were meticulously designed to convey stylized realism and captivate the audience's attention by interacting with the hands on the screens and their personalities.
CONCEPT DESIGN DEVELOPMENT
The Multiplier Series campaign captivated audiences by providing a unique and immersive perspective on the excitement of scratching off lottery tickets and winning more significant than ever before!
Direction Reference
