SPACE HYPERDRIVE - SERRA CHEVROLET STERLING HEIGHTS / 3D Anamorphic Billboard / The Detroit Superwall, Ford Field, Detroit 

OUTFRONT XLabs / Serra Chevrolet Sterling Heights

Serra Chevrolet Sterling Heights partnered with Outfront and Adolescent to make a bold statement for the high-performance Chevy Corvette ZR1 on Outfront's Detroit Superwall outside the Detroit Lions stadium. Inspired by childhood dreams of fast cars, the ZR1 races through an outer-space track, defying gravity to showcase its speed and spirit. Detroit Lions' colors tie the campaign to the city's energy, while Outfront's digital technology maximizes engagement with striking clarity and motion.

Outfront's Detroit Superwall provided an unparalleled platform to captivate audiences with high-energy visuals and dynamic storytelling, powerfully amplifying Serra Chevrolet's Sterling Heights presence. This activation created a buzz among sports fans and car enthusiasts, setting a new benchmark for high-impact automotive advertising in Detroit and showcasing the potential of digital out-of-home media.