SNL50: THE HOMECOMING CONCERT / Promotion

Peacock

SNL50: The Homecoming Concert – A Spectacle of Comedy and Music. For 50 years, Saturday Night Live has been the beating heart of comedy, shaping culture and launching legends. Now, for one extraordinary night, its greatest stars and surprise guests unite at Radio City Music Hall for an electrifying homecoming celebration.

Adolescent created a visually striking trailer that captures the thrill and prestige of this momentous event. Inspired by the home of NYC comedy with bold optimism of Art Deco posters and architecture. The trailer immerses viewers in a 3D graphic world where light, movement, and scale evoke the grandeur of SNL and New York.

CONCEPT DEVELOPMENT

The brief called for a bold yet intimate visual approach, avoiding celebrity faces and keeping people further in the background for the promotional spot. Building on the initial style frame treatment, the graphics were elevated to amplify the scale of the event while maintaining a sense of closeness and pace of the show. With acts and talent still to be confirmed, the design remains dynamic, allowing seamless integration as details unfold.

We begin in Studio 8H, where the magic has happened for decades. As the doors close, we pull back through the legendary halls, past the flickering cue cards, the ringing laughter, and the ghost of sketches past. A dynamic sweep through 30 Rock’s Art Deco facade leads us into the dazzling lights of Radio City Music Hall, where the marquee glows, announcing the event to the SNL SNL50: The Homecoming Concert.

Two legendary stages, one where comedy lives and the other where the world’s greatest performers take the spotlight, stand side by side as symbols of a legacy that spans generations. Here’s to another 50 years of Saturday Night Live.