SUBWAY / MVP REWARDS + BEHIND THE SERIES + FRESHLY SLICED + REFRESH CAMPAIGN

Dentsu

Step into the world of “Eat Fresh”. Subway - a longtime global leader in delicious sandwiches (unbiased opinion of course) - has continuously upped the game with new product offerings and rewards. Working closely with Dentsu Creative, since 2022, Adolescent crafted the design and GFX style for Subway’s national campaigns and have been an integral part of the brands evolution. Beginning with “Behind the Series” to the most recent “MVP Rewards” campaign, we’re proud to be taking the field with Subway time and time again to create mouth watering and exciting graphics that light up the screen year round.

MVP REWARDS

Subway is upping their rewards program! The new MVP Rewards program allows any Subway fan to get their own MVP status by using the rebuffed app. Highlighted by NFL MVP’s Patrick Mahomes and Peyton Manning (and Justin Herbert, who hopes to have the same honor one year) these MVP’s know quality when they see it.

The design and GFX style is very digital / app centric to help reinforce this exciting evolution of the Subway brand.

SUBWAY MVP REWARDS START EARNING NOW

CREATIVE DEVELOPMENT

PRO-FERRED / FRESHLY SLICED SPOTS

Everybody loves fresh - Subway continues to step up their game by offering freshly sliced meats to the menu. Set in an industrial kitchen and on location, the spots take you behind the scenes, featuring an epic slicer, elevated GFX, and tons of amazing sandwiches.

This campaign focuses on these updates to the restaurant, and the athletes who “profer” them. Featuring Stephen Curry, Patrick Mahomes, Jayson Tatum, Peyton Manning, Mallory Swanson, Chad Henne AND Rafael Nadal, all these top athletes do have great “proferences”.

PRO-FERRED / FRESHLY SLICED ANTHEM

CREATIVE DEVELOPMENT

REFRESH SPOTS

In an evolution from the Behind the Series spots, we head to a studio setting led by Charles Barkley and his team of new athletes. GFX for in-screen and full-screen lockups help set the stage for more live-action commercials. These next set of spots highlight even more delicious subs on the way!

Subway Series Refresh - 01

Subway Series Refresh - 02

Subway Series Refresh - 03

Subway Series Refresh - 04

CREATIVE DEVELOPMENT

BEHIND THE SERIES SELECTED SPOTS

To help capture the feeling of a sports documentary, the spots relied on a heavier GFX treatment, where we developed a style heavy with texture, overlays, and of course - plenty of Subway brand reinforcement. The great edits paired with GFX resulted in some amazing spots that supported Subway towards some of their best sales ever.

LINK - SUBWAY SERIES SUCCESS