TOPPS / NBA / IT‘S OUR GAME NOW / DOOH Campaign 

BSSP

Adolescent partnered with BSSP and its production teams to create Topps’ first-ever 3D anamorphic billboard, launching in Times Square as the hero moment for the brand’s long-awaited return to fully licensed NBA cards after 15 years. The installation transformed the new Topps Chrome card into a towering, wind-fanning illusion — a collectible so big that it almost feels the city tremor with excitement.

The campaign celebrates a new era of collectors by blending nostalgia with next-generation visuals. NBA stars and super fans — from Victor Wembanyama and Kevin Durant to Cooper Flagg, Ace Bailey, Shaq, and Spike Lee — appear throughout the “It’s Our Game Now” world. Game footage transitions into shimmering Chrome cards, while flowing stacks highlight iridescent finishes, rookies, and the artistry behind the 2025–26 Topps Basketball line. The result: A DOOH campaign that captured the Topps / NBA spirit and made the card feel truly “bigger than ever.”

The Times Square takeover anchored the national launch, complemented by Nasdaq, Lids Las Vegas, TV, digital, and social extensions — pushing Topps’ comeback into the cultural spotlight.

Creative Development