TOPPS / NFL / ANY GIVEN PACK / DOOH Campaign, Stadium Event Activation

TOPPS / FANATICS

With the return of NFL trading card rights to Topps under Fanatics, Adolescent developed a premium 3D anamorphic DOOH campaign to announce a new era of football collectibles at scale. Launching across Times Square and NFL Draft event environments, the campaign transformed trading cards into larger-than-life objects of desire, treating each card with the weight, prestige, and energy of the sport itself. Josh Allen, Jaxson Dart and Drake Maye led the NYC creative with TJ Watt highlighting the Pittsburgh Draft content.

Built around the tagline ANY GIVEN PACK, the visuals immersed audiences directly onto the field during golden hour, surrounding them with dramatic lighting, motion, and dimensional breakthroughs inspired by the intensity of game-day moments.

The campaign extended beyond Times Square into NFL Draft activations and stadium environments, helping celebrate Topps’ highly anticipated return to football trading cards while engaging fans directly at the center of the moment.

Set within a premium metallic world inspired by stadium atmosphere and collector culture, the visuals balanced stylized realism with the spectacle of large-scale anamorphic storytelling. Rotational card carousels, pack reveals, and evolving compositions created a sense of momentum across the Nasdaq trio and surrounding placements, ensuring every screen delivered a distinct but connected experience.

The campaign featured unique DOOH executions, each sharing a connected visual language while introducing its own custom animation sequence. Hero cards emerged through massive 3D reveals, explosive breakthrough moments, and intentional card choreography — sliding, tackling, colliding, and pushing beyond the screen architecture to express the power and movement of NFL athletes.