VISIT LAUDERDALE / BREAK FREE / 3D Anamorphic Billboard / Times Square
Spark / OUTFRONT XLabs
Visit Lauderdale’s “Break Free” campaign inspires cold-weather travelers to leave the chill behind for the warmth and energy of Fort Lauderdale. To bring this vision to life in a high-impact 3D execution, Adolescent was brought in as experts in anamorphic creative production, working alongside Spark Agency and Outfront to craft an immersive experience tailored for Times Square’s iconic location as part of the larger tourism campaign.
Outfront’s 3D Cube activation in Times Square transforms the “Break Free” concept into a striking emergency escape moment, urging viewers to leave winter behind. Adolescent brought to life a visually oversized break glass box sequence where cracking ice gives way to bursting sunshine, and climaxed by an inflatable flamingo swooping in to save everyone from the chill. A dramatic, high-energy invitation to Greater Fort Lauderdale.
Creative Development
Original Visual Concept
