Hulu / The Orville Season 03 Launch / 3D Spatial Billboard Campaign / Times Square 

Hulu / Outfront Media

The Orville created by Seth MacFarlane has been an exciting show in many respects, and one of the most recognizable things about the show is the epic USS Orville ship that Captain Ed Mercer and his crew fly throughout the Galaxy.

In collaboration with Outfront Xlabs and Hulu, we took the ship on the run, dodging Kaylon lasers as they navigated their way through Times Square in NYC. The big payoff comes when the Orville makes its turn to escape and wows passerby’s as it comes towards the street, before narrowly escaping and jumping into quantum. The amazing 3D Anamorphic board allowed for a lot of nice detail and deep space feel that we loved to develop.