ACURA ADX / Crafted to Match Your Energy / 3D Anamorphic Billboard / LA 

MullenLowe U.S. / Dream Outdoor

Adolescent, in collaboration with MullenLowe, reimagined the Dream Outdoor’s Circa LA digital billboard as a dynamic 3D showroom to unveil the all-new 2025 Acura ADX in the sky. As part of Acura’s Crafted to Match Your Energy campaign, this immersive anamorphic experience invites viewers into a surreal, high-energy world that reflects the ADX’s bold spirit.

The visual journey begins with floating iridescent metals —fluid, kinetic, and alive—gliding across the massive three-screen display. These shimmering forms gather, shift, and morph into the ADX logo before dissolving to reveal the vehicle in full cinematic glory. From every angle—front, rear, and profile—the ADX is showcased as a sleek, powerful presence, ready to move.

The LA Circa screen becomes more than a platform; it becomes a portal into motion and emotion. With precise visual storytelling and a sculptural sense of space, the billboard transforms into an environment that mirrors the drive: fluid, visceral, and unforgettable.

Working closely with MullenLowe’s creative team, Adolescent infused the digital surrealness to match the momentum of the ADX. The result? A larger-than-dream debut for a car ready for any adventure.

The ADX is engineered for adventure, and its debut mirrors that same ambition—unexpected, boundary-pushing, and impossible to ignore.