PORSCHE / FORM FOLLOWS FANTASY / 3D Anamorphic Billboard Campaign / Times Square, Penn Station NYC, Moxy LA
Porsche / Outfront Media / Cramer-Krasselt / PHD Media / Branded Cities
What does one get when take a classic brand like Porsche, mixed with that of a fantasy future? That is the question we creatively answered for Porsche’s “Form Follows Fantasy” campaign.
Based off of the Artist, Bloo Woods original inspiration, and in close collaboration with the many talented teams listed above, we brought the larger than life, futuristic car to massive anamorphic screens in NYC and LA.
The iconic Porsche Taycan was taken as a base, and evolved to fit within this fantasy world, featuring custom tires, abstracted roads, and flying within the clouds.
The original Taycan would look sleek regardless of the environment, so it was important to enhance the space to make it feel cohesive, maximize the 3D spatial potential while maintaining the focus to be on Porsche and the car itself.
In Development
In early development, we explored the use of an android figure to compliment the car and different opportunities for the space in this 3D Anamorphic world.
BLOO WOODS - IN DEVELOPMENT