AMERICAN EAGLE / LIVE YOUR LIFE / DOOH 

OUTFRONT Studios, XLabs / American Eagle

This Spring, American Eagle partnered with OUTFRONT and Adolescent to reimagine transit spaces as immersive moments of escape. Positioned in high-traffic commuter zones, the Live Your Life campaign brought the feeling of the AE store directly to passersby, offering a lush, expressive break from the daily grind.

At first glance, it is a minimalist storefront with frosted glass that is open, revealing campaign posters that come to life surreally, with soft movement behind the surface, and vinyl taglines like “Live Your Life”. The open space reveals a dream-like scene of flowers, drifting clouds, and vibrant textures. Alive with iridescent lights and subtle warp, you could almost smell the lush poster in motion.

This isn’t just an ad—it’s an invitation. To pause. To breathe. To feel something real in the middle of the commute. A floating “Shop Now” bubble emerges from behind the clouds, encouraging playful interaction and discovery.

The result: an elevated, joyful campaign that brings the AE brand to life in the everyday world—reminding a new generation to live boldly and express themselves, wherever they are.