BAILEYS / 3D Anamorphic Billboard Campaign / Penn Station NYC, Moxy LA
Forsman & Bodenfors / Outfront / Branded Cities
Bailey’s has been long known for their iconic sweet liquors that have gone on to be signature ingredients in cocktails around the world. Their newest product, Bailey’s Chocolate combines the already beloved Bailey’s Irish cream with real Belgian chocolate to bring the joy of dessert to the bar.
Bailey’s and the team at Forsman & Bodenfors wanted to make a mouth-watering 3D anamorphic billboard display for the launch of their sweet new product that would entice chocolate lovers from coast to coast. Adolescent’s mission was to create a huge splash (literally) to drown New York City and Los Angeles in silky belgian chocolate.
The challenge with bringing these ambitious concepts to life was not only the adaptation of the creative to two vastly different screens, but also crafting a stylized yet realistic chocolate splash. Our team studied the product: from the matte finish on the bottle to the silkiness of the chocolate liquid in the pour to craft an elegant yet realistic version of the product. The chocolate curls and shards that explode out of frame were inspired by the television spot where a normal bar transforms into a chocolate bar and creates a delightful garnish for the explosive animation.
Our Bailey’s animation makes a delicious and elegant splash on both screens from coast to coast!