GUESS UOMO / 3D Anamorphic Billboard Campaign / Times Square 

“Enter a world of sophistication and style with GUESS UOMO. Fragrance notes of amber, sage, and cardamom embody the strong and masculine man who embraces his passionate lifestyle."

Adolescent was invited to create a 3D anamorphic billboard visual solution for Inter Parfums’ launch of GUESS UOMO in Time Square, one of the busiest and most iconic locations in the world, which would ensure maximum visibility and impact for the campaign. 

Our design was inspired by the great art deco temple reminiscent of the old larger-than-life Las Vegas architecture. Using black marble as the backdrop, the 3D spatial billboard features the luxury and sophistication GUESS and the product are known for. The vertical neck features commercial photos, complemented by the base having a dynamic 3D bottle. The bottle is revealed as the door opens and elevates, then appearing to be spraying out towards the street. There is screen real estate on the sides as well, as the billboard is made up of five screens to take advantage of the different angles of the people and the flow of traffic passing by. 

Nightview

Inter Parfums put their trust in Adolescent and OUTFRONT Xlabs to deliver great content and generate a positive buzz for the GUESS UOMO fragrance. We are happy to report the product smells as good as it looks.

In Development