BLOOMINGDALE’S 150 YEARS BIRTHDAY / 3D Anamorphic Billboard Campaign / Times Square
Bloomingdale's /Outfront
Bloomingdale's, the renowned retailer and American icon celebrate its 150th Anniversary campaign. In September 2022, the iconic retailer kicked off its milestone celebration with exclusive product collaborations, one-of-a-kind consumer experiences, and special promotions across the country, including this massive Times Square 3D Anamorphic Billboard. Bloomingdale’s has been a New York landmark and pioneer of the modern retail experience for one and a half centuries.
Day View
We designed a larger-than-life shop kinetic window display in the heart of Times Square, where the fashion models and products effortlessly come out towards us. The inside wall space shows moving collages remixing the best of Bloomingdales’s old and new.
Pre-official celebration, we teased the 150th anniversary with the deconstructed logo animating in, highlighting the constant evolution of the department store that is so iconic in NYC.
In Development
