BATH & BODY WORKS / WHERE HOLIDAY SPIRIT MEETS SCENT / 3D DOOH / NYC /

The Community Agency

The Community Agency partnered with Adolescent to bring Bath & Body Works’ first 3D anamorphic holiday DOOH experience to life in Times Square—transforming the brand’s signature holiday scents into an immersive visual moment that expanded this year’s multisensory campaign. In our 3D execution, the classic Bath & Body Works holiday train becomes a portal to pure wonder. Inspired by the live-action commercial, the train emerges from a tunnel and pulls into the station, where the hostess’s hand welcomes its arrival with a burst of Twisted Peppermint.

The activation extended Bath & Body Works’ wider holiday rollout, from interactive mall kiosks and train-inspired retail displays to try-and-smell stations and festive store environments. In Times Square, the DOOH spot brought that same fragrance-led holiday spirit to one of the busiest places in the city.