BERMUDA TOURISM AUTHORITY - LOST YET FOUND / 3D Anamorphic Billboard Campaign / Times Square, Penn Station NYC

Adolescent brought the island vibe to the concrete jungle. Working directly with the Bermuda Tourism Agency and Outfront Xlabs, we created tropical escape, 3D Anamorphic animations to be shown on a few of our favorite Billboards.

TIMES SQUARE SCREEN

“WISH YOU WERE HERE” was our concept based off of the “Greetings from…” well known artwork everyone has come to love. Bermuda’s is especially iconic and was the perfect layout to go within a more widescreen layout. We loved the idea of starting with a card coming towards you, then being able to maximize the dimensionality through the beautiful 3D letters focused in the foreground, accented with commercial footage within the letters.

It gives the perfect glimpse of the fun to be had, just a short flight away from NYC.

Penn Station Screen

“INTO THE WARMTH” was developed for the more box like billboard, located close to Penn Station. This creative was focused more in using the Bermuda Tourism Authority brand elements to emphasize the excitement to be had, highlighted by a snorkeler reaching towards those on the street inviting viewers to join him.

The underwater paradise feel gives a nice feeling of escape during the cold NYC winter, which of course we highlight current temperatures as well to really give everyone the vibes.

The combination resulted in very fun and unique creative, one of our favorite collaborations of the year, plan your escape now!

In Development