CLINIQUE / ACTIVATE YOUR GLOW / 3D Anamorphic Billboard / NYC
CLINIQUE / NYSE
For Clinique’s first 3D DOOH campaign, we brought Moisture Surge™ and UV Solutions to the massive 17,000-square-foot Silvercast’s North Star billboard in Times Square. The creative translated Clinique’s modern, clean aesthetic into an immersive anamorphic experience, using selected moments, deliberate depth, and fluid motion to create dimensionality effortlessly. The campaign extended across NYC with high-traffic placements and on-the-ground sampling, taking the work beyond the screen and into the streets.