FANATICS FEST NYC / TOPPS / Experiential Motion Content
FANATICS / TOPPS / Javits Center
Over four days, more than 200,000 fans filled the Javits Center for Fanatics Fest 2026, bringing together sports, athletes, collectibles, and fan culture on an enormous scale. Working alongside the Fanatics Collectibles and Topps teams, Adolescent created a collection of motion content for the stadium-themed Topps Stadium and Topps FC booth experience.
The environments pushed the traditional trading card show into new territory, combining the scale and energy of live sports with celebrity appearances, live card-ripping events, and immersive displays. With its monumental structures and high-energy programming, the Collectibles Zone felt less like a convention floor and more like an interactive sports entertainment destination, with motion content helping bring the experience to life throughout the space.
CREATIVE EXPLORATIONS
The motion content was designed to work across screens of every scale, from large architectural displays to environmental digital canvases integrated throughout the experience. We explored a range of looks that felt great in the environment while still letting the cards be the hero’s.
TOPPS STADIUM
Fanatics Fest, built to give every card its own main event. The creative direction drew inspiration from the unique Topps trading cards and their presence through a luminous pathway where Topps collectibles take center stage. The iconic cards glide through the space, leaving trails of energy and anticipation in their wake. As each card passes, the moment builds toward a hero collectible that emerges in the spotlight, celebrated like a prized possession with its own superpower.
INNOVATION AREA
Possibly the most exciting aspect of Topps - the innovation. We featured some of the most premium releases in a focused 1 minute plus long animation. Layered depth, cinematic camera movement, and subtle environmental effects gave each card a sense of scale while respecting the original artwork. Transitions were designed to reinforce the anticipation and excitement that has defined collecting for generations.
MAIN INTERIOR
The entire Fanatics Fest experience is massive - but one could spend most of their day just inside the Topps Stadium.
The interior highlights multiple stages and areas, all filled with amazing cards and content throughout.
Motion content was developed for every major destination within the Topps experience, allowing visitors to encounter different stories as they moved through the venue.
The digital marketplace Fanatics Collect has its own feature as well as an accompanying product.
Gallery-inspired moments showcased individual cards from past, present, and upcoming releases, while larger montage sequences celebrated the breadth of the Topps portfolio, including baseball, basketball, football, and soccer.
Following Fanatics Fest, the motion system was repurposed and expanded for the National Sports Collectors Convention, extending the creative's lifespan beyond a single event.
TOPPS FC BOOTH
It was the FIFA World Cup Final weekend, Topps had to bring it. The Topps FC booth featured dedicated content highlighting clubs, leagues, and athletes from around the world, including the Premier League, UEFA competitions, MLS, and the Bundesliga, alongside a hero film celebrating Jude Bellingham, Virgil van Dijk, and Alexia Putellas.
