NEW YORK LOTTERY - GIVING IS IN THE AIR / 3D Anamorphic Billboard Campaign / NYC
Rapport Impact X / New York Lottery /JCDecaux
The gift we’re all vying for this holiday season is a million-dollar ticket from the New York Lottery! Though we’re still waiting for our luck to kick in, we were fortunate enough to continue our partnership with Rapport’s Impact X team and the New York Lottery for their holiday 2023 campaign.
Our mission this year was to bring the magic of the holiday season to bus shelters across the city of New York. Working in a large vertical format, we wanted to recreate the feeling of anticipation of the holidays, so we designed a magical 3D gift box that emerges out of frame as the introduction for our animation. Lottery tickets pop out of the gift box, boasting holiday cheer. Our collaboration with the New York Lottery is sure to add a bit of holiday cheer to any commute!
Creative Development
NEW YORK LOTTERY - SEEK YOUR FORTUNE / 3D Anamorphic Billboard Campaign / Penn Station
Rapport Impact X / Outfront
For the lucky few seeking their fortune, the New York Lottery can make this dream a reality. Adolescent collaborated with Rapport Impact X and The New York Lottery to develop creative for their “Seek Your Fortune” campaign that captures the mystique and allure of the Magic 8 ball to entice those passing by to take a chance on the lottery.
Our mission: to create the largest Magic 8 ball in the world. We took the classic Magic 8 ball and blew it up to towering proportions while maintaining the classic sayings and iconic movements.
At Adolescent, we strive to beat the odds and seek the highest fortune. Whether or not we got the winning ticket, we know that we only stand to truly lose if we don’t play the game.
