NEW YORK LOTTERY / CAN YOU IMAGINE? / DOOH

McCann New York / OMX

Striking, overconfident typographic animations lit up New York’s streets, keeping the dream alive—loud, local, and larger than life.

This campaign spoke directly to the New Yorker’s imagination as a Mega Millions winner: Where do I refuel my yacht? Do I need a ticket if it’s my arena? It was a distinctly New York fantasy — delivered with a wink.