CONCRETE OASIS / 3D Anamorphic Billboard / PENN STATION 

Silvercast

Introducing "Concrete Oasis" - where urban billboards transcend into a surreal, ever-changing terrarium oasis amidst the bustling NYC cityscape.The duo billboards transform into lush green landscapes, adorned with glowing insects, curious eyes, and playful creatures, injecting life and vibrancy into the heart of the metropolis. It’s uniqueness in the 3D optical illusion and dual screen narrative will capture the attention of all walking by.Whether you're catching a game, commuting, or indulging in retail therapy, Green Oasis

This isn’t just an ad—it’s an invitation. To pause. To breathe. To feel something real in the middle of the commute. A floating “Shop Now” bubble emerges from behind the clouds, encouraging playful interaction and discovery.

The result: an elevated, joyful campaign that brings the AE brand to life in the everyday world—reminding a new generation to live boldly and express themselves, wherever they are.