NEW YORK SQUEEZE / 3D DOOH / Penn Station, Times Square 

Silvercast

Adolescent transformed New York City’s high-traffic screens into moments of wonder with a playful series of animated blob characters. These shapes stretch, squeeze, and twist through tight screen spaces, creating movement that reflects life in the city's compressed spaces. New York Squeeze turns screens into playful public art. Quick, joyful animations invite curiosity and humor, making each digital surface feel alive while maintaining a cohesive energy across the city.

The animation adapts seamlessly across Silvercast’s distinctive screens, from the Penn Station Prism 2-sided billboard to Duo screens and the Times Square corner Monsta, creating immersive, site-specific motion that delights commuters and tourists alike.

By embracing the tension of New York’s crowded, compressed spaces, New York Squeeze turns ordinary screens into moments of playful public art. Quick, joyful animations invite curiosity and humor, making each digital surface feel alive while maintaining a cohesive energy across the city.