The Simpsons / Show IDs
FXX
FXX delivers every Simpsons superfan’s fantasy, showing every episode ever in a non-stop marathon, the latest running for 13 days and celebrating 600 episodes! In our third year of collaborating with the FXX team, we created a set of seasonal bite-sized bumpers (IDs) inspired by the crazy humor of ‘The Simpsons’. We combed through the rich history of the show for some of our favorite quirky moments and reinterpreted them as over-the-top animations. Homer’s donut obsession, Marge’s hair shake, the hypnotic effect of shaking Duff beer and for Thanksgiving of course, a Mr. Burns Turkey…
CONCEPT DESIGN
When jumping into ideas, we channeled everything we could in our Simpsons arsenal considering key moments, wide range of characters and style of humor, and then deciding how we could work in that space that would work great for Network Marathon IDs. Each one is very quick with little time to hit the punch line. No stone was left unturned (or chalkboard left unwritten) in our wide ranging concept design exploration.
ANIMATION
The particular look and animation style of the Simpsons had to be followed but we had the liberty of creating our own graphic twist which allowed for a lot of room to play in. A common theme was to utilize the core style and representations of the characters from the show and see how far we can push it in animation that felt authentic but fresh and completely unexpected.
FXX TEAM
Stephanie Gibbons, President Marketing & On-Air Promotions
John Varvi, SVP On-Air Promotions
Steve Viola, SVP Broadcast Design
Ethan Adelman, VP On-Air Promotions
Amie Nguyen, Creative Director, Broadcast Design
Dara Barton, Director Production, Broadcast Design
Tom Cropper, Director On-Air Promotions
