VOA 365

CHANNEL BRANDING

VOICE OF AMERICA

VOA 365 is a channel from the Voice of America (VOA) family that engages, informs, and connects people around the world in support of freedom and democracy. Based in the USA and broadcast to the Middle East (and all in Farsi), they play an essential part in getting American-centric news to the Persian community.


We were tasked with creating a unique western attitude for a news channel catered to the Iranian market. Visual innovation was the main goal when designing the materials, so we chose to stray away from your standard American news broadcast. That meant no giant flying 3D logos and instead something a lot more contemporary, confident, and clean. Keeping the designs in 2D and choosing multiple shades of gray as the primary color for graphics helped capture that essence.

No content / work by Adolescent is endorsed or supported by USAGM/VOA or the Federal Government.

 
 

VOA 365 MONTAGE

Our concept  ‘AVANT’ focuses specifically on the data and spreading of information. The visuals represent the combination of information and communication in an original and innovative way, breaking out of the standards of news network branding packages. Specifically with the Network ID, the deconstructed VOA 365 logo comes together to express that many sides can tell a story, but what you are about to watch is unapologetically from VOA 365’s POV.

 

VOA 365 NETWORK ID


LOGO DESIGN & DEVELOPMENT

 

NEWS AT 9 OPEN


NEWS AT 9

SET SCREEN DESIGN

 

Design style frame for Voice of America 365 upcoming programming
Design style frame for Voice of America 365 map graphics
 
 

NEWS AT 9

SEGMENT GRAPHICS

 

DIGITAL

Design style frame 01 for Voice of America 365 website
Design style frame 02 for Voice of America 365 website
 

SOCIAL MEDIA

Social screen shot of Voice of America 365 Instagram page
 

OFF-AIR

Design style frame 02 for Voice of America 365 Off-Air
 
Design style frame 03 for Voice of America 365 footage treatment
 

BRAND DEVELOMENT