VOA 365 / CHANNEL BRANDING

VOA 365 is a channel from the Voice of America (VOA) family that engages, informs, and connects people around the world in support of freedom and democracy. Based in the USA and broadcast to the Middle East (and all in Farsi), they play an essential part in getting American-centric news to the Persian community.

We were tasked with creating a unique western attitude for a news channel catered to the Iranian market. Visual innovation was the main goal when designing the materials, so we chose to stray away from your standard American news broadcast. That meant no giant flying 3D logos and instead something a lot more contemporary, confident, and clean. Keeping the designs in 2D and choosing multiple shades of gray as the primary color for graphics helped capture that essence.

No content / work by Adolescent is endorsed or supported by USAGM/VOA or the Federal Government.

Our concept  ‘AVANT’ focuses specifically on the data and spreading of information. The visuals represent the combination of information and communication in an original and innovative way, breaking out of the standards of news network branding packages. Specifically with the Network ID, the deconstructed VOA 365 logo comes together to express that many sides can tell a story, but what you are about to watch is unapologetically from VOA 365’s POV.